better athlete Journey Map
Choose a Stakeholder to Begin the Journey
O
Club Owner
D
Director
M
Division Mgr
C
Coach
AD
Athletic Dir
H
Head of School
P
Parent
Select a Stakeholder Above
Seven people touch a young athlete's life. Each has a different reason to care -- and a different path to action. Select any one of them to see how they move from the moment they realize something has to change to the moment they act. Every path ends in the same place: the reason Better Athlete exists.
O
The Club Owner
Role description
What triggers them: description
Stage 1 -- The Wake-Up Call
Stage 2 -- The Recognition
Stage 3 -- The Decision
Stage 4 -- The Action
Stage 5 -- The Champion
The Domino Chain from Here
The Words That Move This Person
Every Path Leads Here
Why Better Athlete Exists
One Athlete Gets Assessed.
One Risk Gets Caught.
One Injury Gets Prevented.

There is an epidemic of preventable injuries destroying young athletes across the country. Over 3.5 million kids under 14 receive medical treatment for sports injuries every year. Female athletes tear their ACLs at 2 to 8 times the rate of males. Overuse injuries account for nearly half of all youth sports injuries.

And the people responsible for these athletes -- the coaches, the directors, the administrators, the parents -- are all flying blind. No objective data. No systematic monitoring. No way to see the warning signs before the damage is done.

Better Athlete exists to end the guessing. To put clinical-grade biomechanical assessment -- the same technology used by professional sports organizations, MLS academies, and Division I athletic departments -- into the hands of the people who can actually make a difference.

That is why Better Athlete exists.
One athlete, one team, one club or school at a time.
All Paths to Assessment
Club Channel -- Top Down
Club Owner
Director
Division Mgr
Coaches
Parents
Assessment
School Channel -- Top Down
Head of School
Athletic Dir
Coaches
Parents
Assessment
Direct Channel -- Bottom Up
Parent
Assessment
Tells Other Parents
Org Adopts
Coach Channel -- Middle Out
Coach
Advocates Up
Org Adopts
Parents
Assessment